Wild GardenPlacebo buzzAround this time last year, my default answer around whether to drink went from yes to no. I’d been cutting back on booze for the previous…Jul 15Jul 15
Wild GardenAdvanced techniqueIn 2012, as part of finishing my MBA, I worked with a group of fellow students on a study of healthcare technology in the U.S. and a few…Jul 1Jul 1
Wild GardenForever youngThere’s a tech millionaire on a quest for immortality. To reduce his biological age he takes hundreds of pills a day, sleeps in a special…Jun 17Jun 17
Wild GardenPre-approvalIn her brilliant book of essays, The Deadline, historian Jill Lepore writes that “Historians are coroners.” She shares an example of this…Jun 3Jun 3
Wild GardenSprinkle brainI recently came across a TikTok video of Rory Sutherland describing three categories of product attributes citing Kano theory. As he…May 20May 20
Wild GardenBelief is biasA few months ago I was talking to my therapist, John, about a decision I was wrestling with. “Why do I care about this?” I asked him.May 6May 6
Wild GardenShooting straightOver the weekend I was sailing through the sea of sameness, attempting to cut through the clutter, when I realized I need to start avoiding…Apr 22Apr 22
Wild GardenFocus findingA handful of times over the years I’ve heard seasoned ad people say something to the effect of, “If you get some smart people in a room…Apr 8Apr 8
Wild GardenHow to write one ad (part 2)Last post I shared a template for the creative brief I like to use and wanted to share my comms plan framework this time. My experience…Mar 11Mar 11