The U.S. of hyper-individualismStrategy borrows from economic theory the basic assumption of scarcity. There’s a lot of stuff out there, but not enough for everyone, so…Feb 111Feb 111
Eyesight and visionA couple weeks ago we saw the release of the latest version of the Gallup poll that asks Americans how they view the morality of a couple…Jan 28Jan 28
How to be a freelancerIn my agency staff days, now seemingly as far behind me as Uncle Rico’s playing days, a chip on my shoulder slowly formed around who got…Dec 16, 20242Dec 16, 20242
You say you want a revolutionOne of the fun parts of my past five years has been working on a ton pitches — mostly on the agency side or as a partner to a media sales…Nov 18, 2024Nov 18, 2024
Getting to get-to-buyA few weeks ago my pals Mike and Andrew asked me to give a presentation to their undergrad advertising class at LMU’s M-School. The theme…Oct 21, 2024Oct 21, 2024
One crazy trickRecently, a creator I follow (who I like and want brands to continue to support, so I won’t name) launched a new page. In parallel to their…Sep 16, 2024Sep 16, 2024
Is it delicious?On Saturday I returned from a week in my favorite part of Mexico, surfing with my best friend. His mom picked us up at the airport along…Sep 3, 2024Sep 3, 2024
Thick and thinYou might have noticed the recent return of a fast food trend: the meal deal. From Wendy’s $3 breakfast deal to Taco Bell’s $7 Luxe…Aug 19, 2024Aug 19, 2024
Strategy snipsIn Truth, Lies, and Advertising, published over 25 years ago but still as fresh and juicy as a summer peach, Jon Steel describes, almost as…Jul 29, 2024Jul 29, 2024
