Getting to get-to-buyA few weeks ago my pals Mike and Andrew asked me to give a presentation to their undergrad advertising class at LMU’s M-School. The theme…Oct 21Oct 21
One crazy trickRecently, a creator I follow (who I like and want brands to continue to support, so I won’t name) launched a new page. In parallel to their…Sep 16Sep 16
Is it delicious?On Saturday I returned from a week in my favorite part of Mexico, surfing with my best friend. His mom picked us up at the airport along…Sep 3Sep 3
Thick and thinYou might have noticed the recent return of a fast food trend: the meal deal. From Wendy’s $3 breakfast deal to Taco Bell’s $7 Luxe…Aug 19Aug 19
Strategy snipsIn Truth, Lies, and Advertising, published over 25 years ago but still as fresh and juicy as a summer peach, Jon Steel describes, almost as…Jul 29Jul 29
Placebo buzzAround this time last year, my default answer around whether to drink went from yes to no. I’d been cutting back on booze for the previous…Jul 15Jul 15
Advanced techniqueIn 2012, as part of finishing my MBA, I worked with a group of fellow students on a study of healthcare technology in the U.S. and a few…Jul 1Jul 1
Forever youngThere’s a tech millionaire on a quest for immortality. To reduce his biological age he takes hundreds of pills a day, sleeps in a special…Jun 17Jun 17
Pre-approvalIn her brilliant book of essays, The Deadline, historian Jill Lepore writes that “Historians are coroners.” She shares an example of this…Jun 3Jun 3
Sprinkle brainI recently came across a TikTok video of Rory Sutherland describing three categories of product attributes citing Kano theory. As he…May 20May 20
